The Show
Follow Colm Dillane and his ragtag group of friends as they try to make something out of nothing. Born from New York City’s creative underground and through constant trial and error we see the journey of what it takes to be an entrepreneur in this decade. The heart of this show is dream chasing, hustle and friendship.
Why Now?
- We need a show that defines what this generation is about: collaboration,
entrepreneurship, and blending different industries..
- After lemonade stands its clothing and everyone can relate to clothing.
- The ideas of this show match the eclectic and diverse mindset of our current
generation. We have the opportunity to inspire, uplift and positively influence
them.
- This is a show about creating your own lane and working together for a common
idea while shedding light on the extraordinary and making your ideas into reality
- This generation’s rockstars are designers. Everyone has their own or is starting
their own brand.
Why is this Special?
- The viewer is part of the KidSuper Journey: The show connects fantasy with real
life. The essence of the show: “If I can do it, so can you”
- The KidSuper Ecosystem is constantly growing in tangent with the show. When
people are awaiting the next episode they can follow the real life stories in real
time.
- The format is Shark Tank’s dream with Kickstarter’s capabilities meets How to
Make it in America’s charisma and struggle combined with Discovery Channel’s spirit
of exploration, to create a unique global reaching show.
Seasons
- Season 1:
Hustling in the underground world of NYC. Flash backs to the early days in highschool and college; background story. - Season 2:
The evolution of the KidSuper Building, collaboration with bigger artists, making a real name for the brand in New York City - Season 3:
Managing a business and being an artist. Start collaborating with big brands - Season 4:
Becoming well known, starting to become somewhat of a celebrity. Balancing of being successful and still a small run company - Season 5:
Expanding beyond clothing as a business, record label, sports, sustainability factories, media etc. Opening up stores around the world - Season 6:
Almost at the entourage stage. Worldwide massive brand. KidSuper Media/Music/sport are all running. KidSuper FC team. Designing space suits for Elon Musk
Characters:
- Colm - KidSuper Core Friends that live in the building:
- Web Coder from NYU (constantly trying get rich quick schemes)
- Rapper crashes on the couch of the store
- Best friend from college has a normal successful day job but is down for all shenanigans. Doesn’t have any specific talents but is the heart and soul of the operation
- Best friend from childhood that doesn't really have a job always fucks everything up but is somehow always there and somewhat of a muse for Colm.
- Colm’s 60 year old African Tailor
- Music Manager that brings artist and works with Colm for KidSuper Records
- Female artist that stayed in the store but is now blowing up
- Crazy mother from Spain, always yelling at Colm to be better
- Crazy father from Ireland, always wanting him to be do crazier things
- Brazilian Soccer coach
- Collaborators: Ed Sheeran, Steve Aoki, Joey Badass, Dominic Fike, Russ,Young Thug, J Balvin, Shawn Mendes , ASAP Mob, Neymar
Second layer:
Third layer:
Why is KidSuper A Billion Dollar company?
- Redbull meets National LampoonWhy is KidSuper An interesting industry for TV?
- Designers are the new rockstars, they know and meet everyone.
- It started from absolutely nothing and has so much trial and error.
Added elements:
- Each season will come out with an album from all of the artist that are featured on the show
- The clothing in the show will be purchasable during the release and constantly be cross promoting
- As KidSuper gets more and more successful in real life the show gets more and more successful and vice versus.
KidSuper Moments that Could be TV Shows
CHILDHOOD 0-12
- Born in NYC, parents were street venders selling leather goods on the sidewalk of NYC (instagram picture of mom street vending )
- Moved to Chicago, the family slept on one mattress together on the floor.
- Moved back to NYC preschool in manhattan
- Moved to Mexico City to do first grade, wild experience did not really know anything American. (First grade ID card )
- Moved to Beloit, Wisconsin super small poor suburban town, zero fashion but a ton of outdoor freedom. Learned to be a human, outdoors, friendship, suburban freedom. Ding dong ditching, creeks, woods, fights. (Childhood pictures )
- Moved back to NYC
HIGHSCHOOL age 13-17: (BOTS VIDEO)
- For this part of my life I looked no older than 10 years old. The dean of my highschool tried to bring me to the elementary school across the street because he thought I was actually a 3rd grader who had snuck in.
- Went to a middle schooling Manhattan that was half gangster school half asian school. I had just moved for Wisconsin to 8th grade where everyone knew each other.
- First day of school in NYC sit down and girl turns around and asks are you a boy or a girl haha I had really long blonde hair and looked 5.
- Took the specialized highschool test to get into highschool. Ended up getting into one of the top 3 public schools in nyc. Brooklyn Technical Highschool: 7000 kids.
- Making a rube goldberg for a science class, spray painting it and then spray painting my shirt to be the first shirt I wore.
- Making t-shirts for peoples birthdays
- Getting a group of friends together to try and make a real brand: the name was BRICK OVEN T-SHIRTS
- Launching BOTS with 10 friends, having conversations of what the name should be, how we are going to take over the world, biggest brand in the world.
- Trying to print in our basements, in different parts of NYC. Each of my friends have immigrant parents and it was hilarious printing in their basements.
- Making our first shirts ever and the reaction
- Bringing the shirts to the highschool cafeteria and trying to sell them. We became the t-shirt kids in Highschool.
- Bringing the shirts to stores around NYC and getting denied from all the stores
- Getting an ironing board and selling t-shirts on the sidewalk in Soho
- Fighting with people in line at a competing store while selling in front of the store
- Trying to figure out how to sell to not our friends before social media
- Selling to our friends, to my soccer friends, to all my friends parents, giving all the money to one of the friends.
- High School Graduation, dressed in our Cap and gowns we split up all the money we earned between all 10 of us which was about 30 dollars each and kind of a goodbye as we all took different paths in life.
BRAZIL 17-18 (playing soccer)
- Colm traveled to Brazil to play professional soccer
- Lived in the academy which was in the Favela of Brazil while living down there he was designing clothes.
- Learned Portuguese
- Hilarious nights living together with these Brazilian soccer players
- Played with some of the best players in the world and became best friends with some of them.
COLLEGE (dorm room picture ) Whats more cinematic than college in NYC.
- Attended NYU for Mathematics and soccer,
- Met a college roommate who could build websites. This was Steve Jobs meeting Wozniak.
- We created a website in the door rooms together, this was the first time putting our clothes online. -I messaged Mac Miller’s (famous rapper) friend on Facebook and said hey would you want some clothes, he said yes. I said well if you are ever in NYC you should come by the store an hour later I was on set of Mac Millers music video and gave him the box of clothing. Two months later he dropped his debut album and on the cover of iTunes was Mac miller wearing my hat. I called my mom “I made it!”
- Won rookie of the year in soccer (best freshman soccer player in the division)
- Sophomore year of college moved to a new dorm room, decided to build racks of clothing and spray paint the walls, you walked into my dorm and it looked like a clothing store.
- we were shipping packages out of the dorm room. I was drawing on each of them because this was the first time I was getting orders so I was so excited to be
- People were coming from the street to come into my dorm and shop.
- The Dean found out about it threatened to kick me out if I didnt remove it. I dressed up in a suit to speak with them I was saying I should be the face of dorm rooms.
- Ended up losing and I said im going to get a store in live in the back!
- spent the whole summer trying to find a store to live in, was calling landlords so excited and high on life, ill sign the lease now, ill turn this roofless warehouse into a soccer field.
- Saw a store front on craigslist that had a picture of the bathroom and there was a shower there. I called them instantly and said im in.
- I didnt have enough money for the whole space so a week before signing the lease I got a girlfriend and moved in with her
- planned for the store opening 3 months later on my 21st birthday. Painted the walls, built the shelving from found bike parts. And tried to invite everyone I could. And got performers I didnt know when the event should start so i said 12 to 12 and I got velvet ropes outside the door cause there was 100% going to be a line. No one came at the same time and there was never a line.
- we had 4 performers that ended up becoming world wide famous. Gashi now has a song with sting, underachievers, Flatbush zombies. And it ended up getting absolutely packed, it was incredible I had said I was gonna do something and I did it. Felt like how my mother describes the 70s in nyc
- junior year of college i had all my classes on Monday and Tuesday Wednesday Then would work the store Thursday - Sunday.
- No one was coming into the store, the location of the store wasn’t soho in was in a weird part of Brooklyn under the train. But people started to notice the brand different local rappers started wearing it.
- graduated math degree in three years
- I would climb building scaffolding and get on roofs and explore nyc as a high school and In college I did it and got caught in someones penthouse, I was going to exchange the socks with the forks and spent a 3 nights in central booking which was wild.
AFTER COLLEGE
- Converse had reached out for to model a campaign and when I got there they said it was $5,000, I was like damn I have to pay 5k to be apart of this? I can’t do that. And they said no you get 5k, I was like I get 5k?
- I spent all the 5k building a recording studio in the basement, because after the past months of sitting in the store and no one coming in, I was just working retail at a shitty shop that I started haha
- I decided I was going to turn the space into a creative hub that people would need to come
- I built a recording studio, turfed the backyard, made a sewing room, a photo studio and allowed people to do events.
- Started airbnbing the side room for extra cash, ended up dating one of the airbnbers haha (good tv)
- I knew I couldn’t build the best recording studio but I could build the coolest. So with my childhood best friend from wisconsin (who was living at the store after college) I stole a vending machine door from a m&m machine on a soccer field I used to play on. That was an amazing heist story. So the recording studio was hidden behind a vending machine door. I built the whole thing with my hands.
- Then the top two floors moved out at the exact same time, I called the landlord and said I can have these rented in the next two weeks don’t put them for sale. I called all my friends and said move in this will be the next Warhol factory people will come stay and live in this building.
- A couple months later artists started staying in the store collaborating on music art everything in-between.
- I started getting asked to do art and music videos because people had seen my work that I was doing for the brand
- Did a music video for Russ and he ended up staying in the basement for months at a time recording his debut album fast forward a couple years it ended up going platinum and now the basement of KidSuper is a platinum recording studio.
- Started getting known for music videos and art. Created a stop motion music video Mercury Rising that ended up winning a film festival
- Submitted my script for a music video to atlantic records, they stole the whole idea. And ended up doing my video.
- Drove from NYC to LA in an RV for Complex Con (clothing conference) because we didnt have enough money to fly
- Was giving a free space in chinatown and turned it into a Theater: had weekly performances, screenings and comedy shows.
- Sold out gallery art show
- Created Cherry Hill stop motion music video currently has 10million views on youtube Multiple Gallery shows
- Big building parties of the whole building
- Started a KidSuper semi pro soccer team:
- Small fashion show in NYC
- Threw the biggest birthday bash in an abandoned building: ASAP Rocky came, it felt like a movie
- turned a mansion that was going out of business into an art party
- Went cliff diving with Steve aoki
- Won 20k for a music video competition = Painted an ice cream truck and drove around selling our Lugz Collab
- Collaborated with Puma, made my own soccer cleat that ended up being worn in the EPL
- Decided to do Paris Fashion week, had never done it before, was a crazy undertaking, got my mom and best friends to walk. The rappers who performed at my first store opening walked the show.
- Ended up being coined the break outshow of Paris fashion week
- In NYC Month long factory art installation that made clothes from donated fabrics NYC fashion show made out of donated garbage clothes where Action Bronson wore the longest trench coat ever.
- Made Scram Cartoon Series for the Puma drop: featured Usain Bolt, Action Bronson, Hector Bellerin, West Side Gunn and many more.
- Used teachers as (Role) Models
- Raised and donated $500,000 to BLM
- Directed Commercials for Jagermiester
- Didn't get invited to a conference so rented an Ice Cream truck outside the venue. The conference ended up giving us a free booth because we were causing too much noise outside.
- Attended a fashion conference in China, and were treated like legends.
- Tried out again for PFW (rejected printed the rejection letter on the front), created a fashion show where the models would step in paint before walking, the venue didn’t allow paint on the floor ended up creating a slip and slide
- First of its kind Stop Motion Fashion show for the official Paris fashion week calendar. Hermes LV and KidSuper
- Received the LVMH finalist award (this years best young designer)
- Asked 300 people what they wanted to do before they died and took 20 to complete there dreams all for Paris fashion wekk of them as a fashion show
CURRENT
- Designing Jerseys for a soccer team, told them to change their name to KidSuper FC for a percentage of the brand.
- KidSuper Sports with Puma
- Working with NCState to develop new non woven fabrics made out of water bottles
- Working with billboard magazines
- LVMH prize finalist to be announced
- Collaborations with biggest brands in the world: NBA, Puma, Modelos,
- Opening up a new KidSuper headquarters that will feature a small side soccer field, store, deli, cafe, workshop, recording studio, artist and residence, media studio (interviews etc)
FUTURE
Redbull Meets Disney.
- KidSuper Buildings all around the world that
- feature stores, collaborative spaces and artist and residence
- KidSuper Magazine
- KidSuper Festival
- KidSuper Sports sector - KidSuper football club and sports wear
- KidSuper Records - already have multiple artist can debut there music on the show.
- KidSuper Shows and cartoons - multiple series and movies potential
- Colm the painter, director, etc